While none of this concrete evidence points definitively to Brisk shutting down, when taken together these factors understandably have consumers concerned about the brand’s future. The brand was known for big marketing campaigns and partnerships in the past, but it has had a much lower profile over the past year or so. Changes in brand marketing – Brisk’s advertising and other brand marketing efforts seem to have declined recently.Brands don’t typically shut down websites unless there are major changes happening behind the scenes. Brand website offline – The official website for Brisk () is no longer online and the domain appears to be available for purchase now.Flavor selections discontinued – Over the past couple years, some unique Brisk flavor varieties like Dragonfruit and Blood Orange have quietly disappeared from store shelves, indicating the brand may be scaling back production.This includes major national retail chains like Walmart, Target and convenience store chains where Brisk was previously widely available. Reduced availability in stores – Many consumers have reported on forums and social media that they are unable to find certain Brisk products in stores lately.There are several pieces of evidence that give credence to the rumors that Brisk Iced Tea may be discontinued: Evidence Supporting the Discontinuation Rumors However, there have been recent online reports from consumers that Brisk products are disappearing from store shelves, sparking rumors and speculation that Brisk may be discontinued soon. Brisk is credited with making iced tea a popular, mainstream drink in the US.īrisk has remained a top selling ready-to-drink iced tea brand over the past three decades, despite strong competition from brands like Lipton, Pure Leaf, Arizona, Gold Peak and others.Sold as a bottled drink, as well as in cans and small cartons. ![]() Available in full calorie and lower calorie/diet varieties.Comes in a variety of flavors including: Regular, Lemon, Peach, Mango Pineapple, Green Tea, Blood Orange, Dragonfruit, Strawberry Acai, Half & Half Lemonade Tea, Southern Sweet Tea, Pink Lemonade Tea, Cranberry Apple, Citrus.Sold under the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever.Owned by PepsiCo since 2000 when Pepsi acquired the Lipton Tea Company.Brisk was marketed as a bolder, more flavorful alternative to other iced tea brands available at the time. It was one of the first ready-to-drink iced tea brands sold nationally in the US. Conclusion Background on Brisk Iced Teaīrisk was launched in the United States in 1992 by the Lipton Tea Company. ![]() Potential Strategic Reasons for Brisk’s Changes.Historical Context on Discontinued PepsiCo Brands. ![]()
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